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Yes, that’s right, Bloomsbury scents. Jo Malone London has created a set of perfumes inspired by the Bloomsbury group.FB message

I first learned of them via a Facebook message from my Arizona niece Christina, who works in the beauty industry. But the word soon spread via the VWoolf Listserv.

A spokesperson for the company said a visit to Charleston inspired the collection, which will launch next month and include five limited edition scents: Blue Hyacinth, Tobacco and Mandarin, Whisky and Cedarwood, Leather and Artemisia, and Garden Lilies. Each fragrance is available as a 30ml bottle and will be priced at £45. Yikes!

Her concept is calculated to perpetuate the modern world’s obsession with the Bloomsbury lifestyle over their work, something Virginia Nicholson criticized in her recent interview on BBC Radio 4’s Women’s Hour program.

Read more hype about the collection in The Telegraph.

We enjoyed the idea that this group of people appeared to be very English and proper but they were in fact non-conformists and true hedonists. We liked how the ‘proper’ contrasted with the ‘promiscuous’. -fragrance director Celine Roux

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